Program Manuals I want to automate service anniversaries

I want to automate service anniversaries

Author: Jana Velevska Last updated: March 5, 2024 Reading time: 1 minute
anniversary memory book


Recommended for: Companies that want to improve brand reputation and increase employee retention

Type: Monetary program

Scope: Local or global

Eligibility: All employees

Social Feed: Public

Type of award: Physical (swag package) and digital (branded email, JobPts cards)

Budget: In agreement with the client

Points #: In agreement with the client

Approval: None

Recognition channels: Desktop, Email

Before we dive in, let’s answer the most commonly asked questions.

Overcoming Challenges: Personalized Service Anniversary Program 

Why do we need a Service Anniversary Recognition program?

A Service Anniversary Recognition program reinforces loyalty, boosts morale, and celebrates long-term employee dedication, contributing to a positive company culture and increased retention. Celebrating service anniversaries can lead to increased employee tenure by at least 2 years for employees aged 25-34.

How do I create a personalized experience?

One way to make service anniversaries memorable for your employees is to make them feel appreciated with a personalized message and a swag package that contains company-branded items.

How will you help me automate the process?

Thanks to the HCM Integration, organization, and employee data sync enables automated service anniversary recognition directly from the JobPts Admin Center. This streamlines the process, saving time and reducing errors for your HR team.

Why do you recommend a public social feed?

The best case practice is to enable all recognitions to be published on the social wall for users of the desktop application. This allows them to opt-in for recognition, fostering a community sense of belonging.

When is the best time to plan the program and the budget?

The best practice is to plan your service anniversary program budget along with the crafting of your talent (recruitment and internal mobility) strategy. Analyze all service anniversaries and important employee moments and estimate the total budget for each important employee event.


Phase 1: Planning

Step 1: Before you start creating the program, we recommend a list of goals and KPIs. 

Example GOAL: Build strong company connections and increase employee tenure by marking important employee milestones such as service anniversaries. 

Example KPIs

#1: Average Employee Tenure

#2: Voluntary Turnover Rate 

#3: Retention of High Performers 

#4: Recognition Engagement per Tenure Group (New Hire, 1-5 Years, 5-10 Years, 10+Years)

Step 2: Plan the awards and the service anniversaries you want to mark. 

Example plan:

* A tote bag for 1st Service Anniversary
* A duffel bag for 5th Anniversary
* A trolley bag for 10th Anniversary

Consider this:

– 0.1-0.5% of payroll allocated for Service Anniversary rewards

– $25-40 average spend on Service Anniversary awards per year of service

– 30% of the total budget allocated for administrative costs design, shipping, warehousing, state and customs taxes)

– 70% of the budget allocated for physical awards

Download this onepager with industry budget service industry best practices.

Phase 2: Setup

Memorable service anniversary gift

Congratulate and mark important employee milestones with a company-branded swag item. Automate the process and select the swag items directly from the JobPts Admin Center.

Digital experience

  • Memorable congratulations message received via email (preset from JobPts Admin Center)
    Example Message:

Subject line:

Congratulations on Your Service Anniversary!


Dear {FirstName},

Congratulations! As we commemorate your service anniversary, we acknowledge your invaluable contributions to our organization. We extend our heartfelt thanks for your dedicated commitment over the past {AnniversaryYears} years.


In recognition of your numerous contributions, ({SwagAward}) will be sent to you. This gesture is a token of our profound appreciation for your years of service and dedication.


We sincerely appreciate all that you do, and we extend our warmest wishes on this special anniversary of your employment with our company.

Warm regards,

swag anniversary message

  • Celebrations moment created within JobPts inviting other employees to congratulate their coworker

Learn how you can design programs for all important employee moments

  1. Creating an event and inviting other employees to participate 
  2. Employees start sending recognitions 

Example 1  

Congratulations on reaching your service anniversary! Your dedication and hard work have been instrumental in our success. Thank you for your unwavering commitment to our team.

Example 2 

Happy work anniversary! Your contributions have been invaluable to our company’s growth. Here’s to many more years of collaboration and success together.

  • The manager creates the printable memory book with all the welcome recognition messages  

welcome memory book

Phase 3: Engagement   

Push notifications directly from the JobPts admin center to activate the employees and invite them to congratulate the employees celebrating service anniversaries.  

Phase 4: Measuring Results

Our Culture Intelligence Dashboard empowers companies with comprehensive insights into the pulse of the company culture and recognition program effectiveness.  

The dashboard provides a holistic view of critical metrics such as employee tenure, retention, approval efficiency, DEI, and engagement. 

A quick analysis of the Employee Tenure Tab will provide insights into the most and least recognized employee tenure groups. Here, HR executives can track the impact of the service anniversary program.