Program Manuals I want to launch and promote a new environmental initiative

I want to launch and promote a new environmental initiative

Author: Jana Velevska Last updated: March 5, 2024 Reading time: 1 minute
new environmental initiative

Introduction

Recommended for: Businesses aiming for better brand reputation and reaching social/environmental goals 

Type: Earn-points campaign 

Scope: Global or local 

Eligibility: All employees 

Social Feed: Public

Type of award: Digital (points, branded email)  

Budget: In agreement with the client 

Points #:50 points

Approval: Yes, recipient’s manager

Recognition channels: HCM, Desktop, Email

 

Before we dive in, let’s answer the most commonly asked questions.

Overcoming Challenges: Encourage more employees to participate in the new environmental initiative

Why do we need a global earn points program?

By offering rewards or benefits that encourage specific behaviors or outcomes, incentives serve as powerful motivators for employees. Thus, a global earn points program is essential to help you reach your goals. Studies reveal that fostering an appreciation culture boosts engagement (6x), innovation (3x), and financial targets (1.7x). This program serves as a vital tool in achieving these benefits worldwide.

Can employees use the platform in their preferred language for navigation?

Yes, the platform can be translated into 47+ languages depending on your unique company needs.

Why do you recommend a public social feed?

The best case practice is to enable all recognitions to be published on the social wall for users of the desktop application. This allows them to opt-in for recognition, fostering a community sense of belonging.

Are approvals a must?

Since this is an earn points campaign, which involves employees receiving points, it’s best to implement at least one level of approval, often the employee’s manager, adding an extra layer of security to prevent potential abuse of the program.

Phase 1: Planning

Step 1: Prior to initiating the campaign, create a list of your goals, desired outcomes, and a set of Key Performance Indicators (KPIs) to monitor the program’s success effectively.

Example GOAL: Becoming a sustainable and environmentally friendly company by planting trees 

Example KPIs:

#1: Number of Campaign Submissions 

#2: Number of Approved Campaign Submissions

Phase 2: Setup 

Here’s how to set up the program within JobPts. 

Step 1: Create transparent program guidelines and description 

Each program should contain a description and representative image. Make sure you have this created so you can upload it within JobPts. 

Here’s an example: A points-based campaign that rewards employees who plant trees.

plant tree campaign

Step 2: Configure the program: set up program eligibility, points, and approval processes. 

approval processes earn points campaign

Upon submitting a picture or video of planting trees, contributing to a better environment, and having it approved by the manager, employees will be rewarded with 50 points. 

submission confirmation

Important: For sustainable recognition and rewards programs, prioritize user experience and simplicity. In the Semos Cloud system, 1 point equals 1 USD. Our rewards catalog has no additional costs and markups, ensuring both you and your employees receive full value. We also adjust purchasing power based on the local currency and living standards for fairer rewards.

Phase 3: Communication

Effective communication is crucial for success. Ensure your communication plan covers before, during, and after the program implementation phases. Tailor it to include a mix of digital and offline channels for maximum impact. 

Before Go-Live Announcement 

Subject Line: “Exciting Environmental Initiatives Coming Soon: Plant a Tree 🌳 Campaign!” 

Body: 

Hey [FIRST_NAME], 

Get ready for an exciting update! We’re gearing up to introduce a remarkable earn points campaign that rewards you with 50 points for planting a tree. 

Environmental and sustainability initiatives are pivotal, safeguarding our planet’s future by reducing our ecological footprint and preserving resources for future generations. These initiatives mitigate environmental risks and help foster a healthier, more resilient society.

Stay tuned for our official launch announcement! 

Cheers,  

Your [COMPANY NAME] Team 

Go-Live Announcement

Subject Line: Unite in our New Plant a Tree 🌳 Campaign – Let’s All Participate! 

Body: 

Hey [FIRST_NAME], 

The wait is over! Our Plant a Tree 🌳 campaign is live. Get ready for our exciting points campaign! Plant a tree and earn 50 points! 

Environmental and sustainability initiatives are pivotal, safeguarding our planet’s future by reducing our ecological footprint and preserving resources for future generations. These initiatives mitigate environmental risks and help foster a healthier, more resilient society.

 

Make your impact [PLATFORM_LINK] 

 

Cheers,  

Your [COMPANY NAME] Team

Consider: For consistent and engaging program communication, consider using an employee communications tool to target the right audience, brand messages, and include interactive elements like images, videos, CTAs, and surveys.

Here are some ideas for both offline and digital promotion of your program.

Offline Promotion Ideas 

  • Physical events to launch the campaign with flyers, photo boots, printed recognition cards 
  • Large TV displays – you can display leaderboards and promote gamification and positive competition 
  • Kiosks 
  • Physical posters 

earn points campaign new

Digital Promotion Ideas 

  • Inside platform welcome slider announcing and leading to the new campaign  

welcome slider announcing new campaign

  • Promotional videos for social media 
  • Linkedin recognition posts 
  • SharePoint and email signature banners 

Phase 4: Measurement

Explore various reports in the JobPts Platform revealing the profound impact of the campaign. 

Example report: Track campaign submissions.

dei measurement report

Example report: Campaign participation over time

campaign participation over time

Consider: Send regular emails to remind employees about the campaign and encourage participation.

Example email:  

Subject Line: ” Plant a Tree 🌳: Earn 50 Points While Making Environmental Impact!” 

Body 

Hey [FIRST_NAME], 

Just a quick reminder! Our Plant a Tree 🌳 campaign is in full swing, offering you the chance to earn 50 points by making an environmental impact. 

Environmental and sustainability initiatives are pivotal, safeguarding our planet’s future by reducing our ecological footprint and preserving resources for future generations. These initiatives mitigate environmental risks and help foster a healthier, more resilient society.

 

Join the initiative [PLATFORM_LINK]! 

 

Cheers,  

Your [COMPANY NAME] Team