Program Manuals I want to drive high participation in the yearly donation program

I want to drive high participation in the yearly donation program

Author: Jana Velevska Last updated: March 5, 2024 Reading time: 1 minute
global donation program manual

Introduction

Recommended for: Ethical businesses that seek to enhance brand reputation through positive corporate culture that extends beyond business objectives. 

Type: Monetary program 

Scope: Global 

Eligibility: All employees 

Social Feed: Public

Type of award: Digital (points)  

Budget: In agreement with the client 

Points #:100 points

Approval:None

Recognition channels: HCM, Desktop, Mobile, Email

 

Before we dive in, let’s answer the most commonly asked questions.

Overcoming Challenges: Encourage more employees to participate in the global donation program

Why do we need a global donation program?

Promoting internal involvement in various social and donation initiatives is essential for fostering a sense of corporate responsibility and cultivating a positive company culture that extends beyond business objectives.

Are approvals a must?

Since this is a donations program, which involves employees receiving 100 points directly from their managers, there is no need to add approvals.

Phase 1: Planning

Step 1: Prior to initiating the campaign, create a list of your goals, desired outcomes, and a set of Key Performance Indicators (KPIs) to effectively monitor the program’s success. 

Example GOAL: Becoming a socially responsible company

Example KPIs:

#1: Number of Employees that Participated  

#2: Total Redeemed Points for Donations  

Phase 2: Setup

Here’s how to set up the program within JobPts. 

Step 1: Create transparent program guidelines and description 

Each program should contain a description and representative image. Make sure you have this created so you can upload it within JobPts. 

Here’s an example: A points-based program where employees earn 100 points, which they can later exchange in the JobPts rewards catalog for donations to a charity of their choice. 

jobpts programs

Step 2: Configure the program: set up program eligibility, points, and approval processes. 

donation program setup

After receiving 100 points from their managers, employees can redeem these points in the JobPts rewards catalog to make donations to a charity of their preference. 

100 points award

The rewards catalog offers a range of choices for employees to donate their points and create a positive impact. Companies can include collaborations with local or global charities in the reward catalog upon reaching an agreement with Semos Cloud. 

rewards catalog donation options

Important: For sustainable recognition and rewards programs, prioritize user experience and simplicity. In the Semos Cloud system, 1 point equals 1 USD. Our rewards catalog has no additional costs and markups, ensuring both you and your employees receive full value. We also adjust purchasing power based on the local currency and living standards for fairer rewards.

Phase 3: Communication

Effective communication is crucial for success. Ensure your communication plan covers before, during, and after the program implementation phases. Tailor it to include a mix of digital and offline channels for maximum impact. 

Before Go-Live Announcement 

Subject Line: Exciting Donation Initiative Coming Soon💝!

Body: 

Hey [FIRST_NAME], 

 

Get ready for an exciting update! We’re gearing up to introduce a remarkable Global Donation Program that rewards you with 100 points. You can use these 100 points to donate to your preferred charities directly from the rewards catalog.  

 

This initiative not only allows you to make a positive impact, but it’s also a significant step forward in aligning our company with social responsibility and community engagement.

 

Stay tuned for our official launch announcement! 

 

Cheers,  

Your [COMPANY NAME] Team 

Go-Live Announcement

Subject Line: Global Donation Program💝 Let’s All Participate!

Body: 

Hey [FIRST_NAME], 

 

The moment has arrived! Our Global Donation Program 💝 is now live. We’re thrilled to grant each of you 100 points, empowering you to take part and make donations this month. Utilize these points to contribute to your chosen charity directly through the rewards catalog! 

 

This initiative not only allows you to make a positive impact, but it’s also a significant step forward in aligning our company with social responsibility and community engagement. 

 

Make your impact [PLATFORM_LINK] 

 

Cheers,  

Your [COMPANY NAME] Team

Consider: For consistent and engaging program communication, consider using an employee communications tool to target the right audience, brand messages, and include interactive elements like images, videos, CTAs, and surveys.

Here are some ideas for both offline and digital promotion of your program.

Offline Promotion Ideas 

  • Physical events to launch the campaign with flyers, photo boots, printed recognition cards 
  • Large TV displays – you can display leaderboards and promote gamification and positive competition

donation program offline communication TV display

  • Kiosks 
  • Physical posters 

Digital Promotion Ideas 

  • Inside platform welcome slider announcing and leading to the new campaign  

jobpts inside platform promotion of donation program

  • Promotional videos for social media 
  • Linkedin recognition posts 
  • SharePoint and email signature banners 

Phase 4: Measurement

Explore various reports in the JobPts Platform revealing the profound impact of the campaign. 

Example report: Redeemed points

jobpts redeemed points

 

 

Consider: Send regular emails to remind employees about the campaign and encourage participation.

Example email:  

Subject Line: Global Donation Program💝: Donate and Make a Positive Impact!

Body 

Hey [FIRST_NAME], 

 

Just a quick reminder! Our Global Donation Program 💝 is in full swing, offering you the chance to donate 100 points and make a positive impact. 

 

This initiative not only allows you to make a positive impact, but it’s also a significant step forward in aligning our company with social responsibility and community engagement. 

 

Join the initiative [PLATFORM_LINK]! 

 

Cheers,  

Your [COMPANY NAME] Team