Program Manuals I want to launch new DEI initiatives

I want to launch new DEI initiatives

Author: Jana Velevska Last updated: March 5, 2024 Reading time: 1 minute
dei initiatives


Recommended for: Companies striving to enhance brand reputation, foster inclusivity for Hispanic employees, and promote their eligibility for leadership positions. 

Type: Earn-points campaign  

Scope: Global or local  

Eligibility: All Hispanic employees  

Social Feed: Public 

Type of award: Digital (points, branded email)   

Budget: In agreement with the client  

Points #:150 points 

Approval: Yes, recipient’s manager 

Recognition channels: HCM, Desktop, Email 


Before we dive in, let’s answer the most commonly asked questions.

Empowering Diversity: Companies Prioritize Inclusivity for Hispanic Employees and Leadership Eligibility

Why do we need a global earn points program?

By offering rewards or benefits that encourage specific behaviors or outcomes, incentives serve as powerful motivators for employees. Thus, a global earn points program is essential to help you reach your goals. Studies reveal that fostering an appreciation culture boosts engagement (6x), innovation (3x), and financial targets (1.7x). This program serves as a vital tool in achieving these benefits worldwide.

Can employees use the platform in their preferred language for navigation?

Yes, the platform can be translated into 47+ languages depending on your unique company needs.

Why do you recommend a public social feed?

The best-case practice is to enable all recognitions to be published on the social wall for desktop application users. This allows them to opt-in for recognition, fostering a community sense of belonging.

Are approvals a must?

Since this is an earn points campaign, which involves employees receiving points, it’s best to implement at least one level of approval, often the employee’s manager, adding an extra layer of security to prevent potential abuse of the program.

Phase 1: Planning

Step 1: Prior to initiating the campaign, create a list of your goals, desired outcomes, and a set of Key Performance Indicators (KPIs) to monitor the program’s success effectively.

Example GOAL: Fostering inclusivity among Hispanic employees and advancing their eligibility for leadership roles through learning earn-points campaign.  

Example KPIs: 

#1: Percentage Increase in Hispanic Employee Recognition  

#2: High Performers Retention Rate Among Hispanic Employees 

#3: Hispanic Employees being Promoted  

#4: Number of Campaign Submissions  

#5: Number of Approved Campaign Submissions

Phase 2. Setup

Here’s how to set up the program within JobPts.

Step 1: Create transparent program guidelines and description

Each program should contain a proper and catchy description and representative image. Make sure you have this created so you can upload it within JobPts.

Here’s an example: A points-based campaign that rewards employees who complete courses, driving their skill development and learning.

earn points campaign setupStep 2: Configure the program: set up program eligibility, points, and approval processes.

dei program setupUpon submitting their course completion certificate and having it approved by the manager, employees will be rewarded with 150 points.

learn and earn

Important: The best practice for sustainable R&R programs is to provide superior user experience and avoid system complexity. For this reason, 1 point is equal to 1 USD in our system. Also, our rewards catalog comes with no overhead cost or markups – you and your employee get 100% value! And we automatically adapt the purchasing power to the country’s currency and standard of living index for more equitable rewards. 


Effective communication is crucial for success. Ensure your communication plan covers before, during, and after the program implementation. Tailor it to include a mix of digital and offline channels for maximum impact.

Before Go-Live Announcement: 

Subject Line: “Exciting News Coming Soon: New Learn & Earn Campaign!”




Get ready for an exciting update! We’re gearing up to introduce a remarkable earn points campaign that rewards you 150 points for every completed course.


Stay tuned for our official launch announcement, where you can elevate your learning and rack up those points!



Go-Live Announcement:

Subject Line: “New Campaign: Earn 150 Points for Course Completions!”




The wait is over! Our Earn & Learn campaign is live, allowing you to earn 150 points upon completion of any course.

At [COMPANY_NAME], we deeply value your pivotal role within our team. That’s precisely why we’re introducing a special initiative to further motivate and reward your dedication to learning. Your growth is our priority, and this initiative is designed to recognize your commitment while fostering your continuous development.


Start your learning journey now and earn while you enhance your skills!

Happy learning, 


Consider: To create a constant and engaging program communication experience, we suggest you also consider implementing an employee communications tool that will enable you to target the right audience, brand the communications, and add interactive elements such as images, videos, CTAs, and quick surveys.

Here is a summary of the best-case practices for offline and digital promotion: 

Offline Promotion Ideas 

  • Physical events to launch the campaign with flyers, photo boots, printed recognition cards 
  • Large TV displays – you can display leaderboards and promote gamification and positive competition 
  • Kiosks 
  • Physical posters 

Digital Promotion Ideas 

  • Inside platform welcome slider announcing and leading to the new campaign

learn and earn welcome slider

  • Promotional videos for social media 
  • LinkedIn recognition posts 
  • SharePoint and email signature banners

Phase 3: Measurement

Explore various reports in the JobPts Platform revealing the profound impact of the campaign. 

Example report: Track campaign submissions

dei measurement report

Example report: Campaign participation over time

campaign participation over time

Consider: Send periodic emails to gently encourage employee engagement, serving as reminders about the ongoing campaign and motivating active participation.


Example email:

Subject Line: “Learn & Earn: Keep Earning 150 Points for Course Completions!” 



Just a quick reminder! Our Learn & Earn campaign is in full swing, allowing to earn 150 points for each completed course. 

Your role at [COMPANY_NAME] is invaluable to us, and this campaign is our way of showing appreciation for your dedication. We’re thrilled to support your ongoing growth by rewarding your commitment to continuous learning. 

Don’t miss out on this opportunity to earn while expanding your skills! 

Happy learning,