I want to launch and promote a new environmental initiative

Introduction

Recommended for: Businesses aiming for better brand reputation and reaching social/environmental goals

Type: Earn-points campaign

Scope: Global or local

Eligibility: All employees

Social Feed: Public

Type of award: Digital (points, branded email)  

Budget: In agreement with the client

Points #:50 points

Approval: Yes, recipient’s manager

Recognition channels: HCM, Desktop, Email

Phase 1: Planning

Step 1: Prior to initiating the campaign, create a list of your goals, desired outcomes, and a set of Key Performance Indicators (KPIs) to monitor the program’s success effectively.

Example GOAL: Becoming a sustainable and environmentally friendly company by planting trees

Example KPIs:

#1: Number of Campaign Submissions

#2: Number of Approved Campaign Submissions

Phase 2: Setup

Here’s how to set up the program within JobPts.

Step 1: Create transparent program guidelines and description

Each program should contain a description and representative image. Make sure you have this created so you can upload it within JobPts.

Here’s an example: A points-based campaign that rewards employees who plant trees.

Step 2: Configure the program: set up program eligibility, points, and approval processes.

Upon submitting a picture or video of planting trees, contributing to a better environment, and having it approved by the manager, employees will be rewarded with 50 points.

Important: For sustainable recognition and rewards programs, prioritize user experience and simplicity. In the Semos Cloud system, the rewards catalog has no additional costs and markups, ensuring both you and your employees receive full value. We also adjust purchasing power based on the local currency and living standards for fairer rewards.

Phase 3: Communication

Effective communication is crucial for success. Ensure your communication plan covers before, during, and after the program implementation phases. Tailor it to include a mix of digital and offline channels for maximum impact.

Before Go-Live Announcement

Subject Line: “Exciting Environmental Initiatives Coming Soon: Plant a Tree 🌳 Campaign!”

Body:

Hey [FIRST_NAME],

Get ready for an exciting update! We’re gearing up to introduce a remarkable earn points campaign that rewards you with 50 points for planting a tree.

Environmental and sustainability initiatives are pivotal, safeguarding our planet’s future by reducing our ecological footprint and preserving resources for future generations. These initiatives mitigate environmental risks and help foster a healthier, more resilient society.

Stay tuned for our official launch announcement!

Cheers,

Your [COMPANY NAME] Team

Go-Live Announcement

Subject Line: Unite in our New Plant a Tree 🌳 Campaign – Let’s All Participate!

Body:

Hey [FIRST_NAME],

The wait is over! Our Plant a Tree 🌳 campaign is live. Get ready for our exciting points campaign! Plant a tree and earn 50 points!

Environmental and sustainability initiatives are pivotal, safeguarding our planet’s future by reducing our ecological footprint and preserving resources for future generations. These initiatives mitigate environmental risks and help foster a healthier, more resilient society.

Make your impact [PLATFORM_LINK]

Cheers,

Your [COMPANY NAME] Team

Consider: For consistent and engaging program communication, consider using an employee communications tool to target the right audience, brand messages, and include interactive elements like images, videos, CTAs, and surveys.

Here are some ideas for both offline and digital promotion of your program.

Offline Promotion Ideas

• Physical events to launch the campaign with flyers, photo boots, printed recognition cards
• Large TV displays – you can display leaderboards and promote gamification and positive competition
• Kiosks
• Physical posters

Digital Promotion Ideas

• Inside platform welcome slider announcing and leading to the new campaign  

• Promotional videos for social media
• Linkedin recognition posts
• SharePoint and email signature banners

Phase 4: Measurement

Explore various reports in the JobPts Platform revealing the profound impact of the campaign.

Example report: Track campaign submissions.

Example report: Campaign participation over time

Consider: Send regular emails to remind employees about the campaign and encourage participation.

Example email:  

Subject Line: ” Plant a Tree 🌳: Earn 50 Points While Making Environmental Impact!”

Body

Hey [FIRST_NAME],

Just a quick reminder! Our Plant a Tree 🌳 campaign is in full swing, offering you the chance to earn 50 points by making an environmental impact.

Environmental and sustainability initiatives are pivotal, safeguarding our planet’s future by reducing our ecological footprint and preserving resources for future generations. These initiatives mitigate environmental risks and help foster a healthier, more resilient society.

Join the initiative [PLATFORM_LINK]!

Cheers,

Your [COMPANY NAME] Team

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