Employee feedback is one of the most important levers for performance, growth, and culture. When delivered consistently and with quality, it inspires employees to improve, strengthens the employee-manager relationship, and builds engagement. When feedback is inconsistent or generic, it loses its value and becomes a missed opportunity. Many organizations running SAP SuccessFactors Performance and Goals recognize this challenge. The module provides a strong framework for managing objectives, tracking progress, and conducting reviews, but in practice, feedback processes often remain limited. Managers may only provide input during formal reviews, rely on copy-paste comments, or avoid the process because of the time commitment. Employees end up receiving little meaningful guidance. This is where Feedback Intelligence from Semos Cloud comes in. Managers and employees use Feedback Intelligence to create and exchange structured feedback, and this information is then synchronized with SAP SuccessFactors Performance and Goals. The result is a single source of truth where high-quality feedback is reflected alongside goals and performance records. Why Feedback Needs to Change Traditional feedback approaches struggle in three key areas. Infrequency: Feedback is often tied to annual or semi-annual reviews, which are too slow to support fast-changing roles and business priorities. Quality: Without guidance, managers often provide feedback that is vague or repetitive, leaving employees unsure how to improve. Accessibility: Many frontline and deskless workers are excluded from feedback cycles because they do not have a corporate email or regular access to office systems. Feedback Intelligence addresses these challenges by providing managers with an intuitive environment to give better feedback and then connecting those records back into SuccessFactors, ensuring visibility and consistency across the organization. How Feedback Intelligence Works with SAP SuccessFactors Feedback Intelligence does not replace SuccessFactors functionality. Instead, it complements it by capturing feedback in a structured, intelligent way and then synchronizing it back into the SAP system. SAP Performance and Goals Feedback Intelligence enriches Performance and Goals by reflecting structured feedback data inside the module. This ensures that reviews and goal tracking are supported by high-quality input. Here are the key features of Feedback Intelligence: AI-Powered Feedback Generation: Creates personalized, high-quality, unbiased messages tailored to the recipient’s job title and skills. Dual Writing Modes: Write it for me – AI generates a message from scratch. Refine my Draft – AI enhances an existing message. Smart Recipient Suggestions: AI identifies colleagues, managers, or direct reports you haven’t given feedback to recently. Topic and Behavior Selection: Combines company-defined behaviors with AI-generated job-related topics for relevant feedback. Custom Topics & Ratings: Add your own topics, rate them, and emphasize keywords for more targeted messages. Tone and Length Controls: Adjust feedback tone (Gentle, Neutral, Strict) and choose between short or long versions. 4C’s Quality Framework: Ensures feedback meets standards for Context, Collaboration, Change, and Consequence while eliminating stereotypes. Draft and External Sending: Option to save drafts or generate feedback for recipients outside the platform. Activity Tracking: Sent and received feedback logs with keyword and topic insights to track improvement over time. Automated Notifications: Email confirmations to both sender and recipient when feedback is submitted. SAP Employee Profile The Employee Profile in SuccessFactors acts as the system of record for an individual’s history, achievements, and development journey. Feedback Intelligence ensures that feedback does not sit in isolation but becomes part of the official record. Recognition data from JobPts can already be reflected in the Employee Profile through the “My Awards” section, where employees see the recognition they have received from peers or managers. This integration pushes structured attributes such as recognition type, program name, message, and effective data back into SuccessFactors. Feedback Intelligence extends this value by connecting developmental input to the same profile. Manager feedback, peer input, and structured evaluations given through Feedback Intelligence are synchronized with SuccessFactors, ensuring that both recognition and developmental data are visible in one place. This creates a continuous narrative of performance, appreciation, and growth. For HR, this integration provides a single source of truth that combines recognition and performance feedback, reducing silos between systems. For employees, it provides a transparent, motivating view of how their contributions are valued and how their skills and performance are evolving. Having recognition and feedback side by side reinforces the connection between being appreciated and being developed, helping to drive stronger engagement and accountability. Break down what’s holding feedback back, and how to fix it effectivelly Watch on demand webinar SAP Work Zone and Organizational Data Feedback Intelligence extends feedback access to employees outside the corporate office. Using mobile and SMS channels, deskless workers can also participate in feedback programs. Their data is then synchronized with SuccessFactors, ensuring that their contributions are not overlooked. Discover how leading enterprises are turning SAP SuccessFactors into a true employee experience engine. get playbook Real-World Impact: How One Global Pharma Company Uses Feedback Intelligence A global pharmaceutical company with more than 10,000 employees wanted to make feedback part of everyday performance conversations. While they already had SAP SuccessFactors Performance & Goals in place, managers struggled with giving structured feedback, and feedback across the organization was inconsistent. By embedding Feedback Intelligence directly inside SuccessFactors, they transformed the process: Over 48,000 feedback interactions were delivered in less than three years. Employee feedback made up more than half of all feedback given, ensuring employees felt consistently supported. Stakeholder and upward feedback programs brought new perspectives into performance discussions, adding depth and balance. The heaviest activity was in 2024, when the system saw more than 18,000 feedback exchanges, proof of rapid adoption across teams. The results were measurable: higher adoption of SuccessFactors, stronger employee-manager connections, and a clear culture shift where feedback became continuous, not episodic. Enhance SAP SuccessFactors with Semos Cloud explore integration What This Means for HR Leaders Integrating Feedback Intelligence with SAP SuccessFactors delivers value in several ways. It increases the adoption of Performance and Goals by simplifying the process for managers. They use Feedback Intelligence to give feedback, and the records appear automatically in SuccessFactors. It improves feedback quality by guiding managers to provide input that is clear, constructive, and bias-free. It creates a culture of continuous development by enabling structured, multi-source programs rather than relying only on top-down reviews. It includes every employee by offering mobile and SMS feedback channels, ensuring that deskless and frontline workers are part of the process. Final Thoughts Feedback should not be limited to annual reviews. It should be continuous, constructive, and accessible to all employees. Feedback Intelligence makes this possible by providing managers with structured tools to create feedback and synchronizing the results back into SAP SuccessFactors. With Feedback Intelligence, SuccessFactors becomes more than a system of record. It becomes the place where meaningful feedback is visible, measurable, and connected to employee growth. This combination empowers HR leaders to build a culture of performance and development that truly scales. Elevate your SuccessFactors investment Book a Feedback Intelligence demo today Request demo Related posts Turnkey Success: Getting Started with Semos Cloud Inside SAP SuccessFactors read more Communication Without the Gaps: Reaching Every Employee Inside SAP read more Total Rewards, Total Transparency: Making Value Visible Inside SAP SuccessFactors read more
