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Incentivizing Employees: How to Motivate Your Team to Go Above and Beyond (in 2025)

Author: Nikola Kostov Last updated: May 2, 2025 Reading time: 14 minutes

Employee incentives are a powerful tool for motivating staff and encouraging high performance across all levels of an organization. By incentivizing employees through tailored rewards, recognition, and benefits, companies can foster stronger engagement, improve morale, and increase overall productivity.

Whether it’s through performance-based bonuses, professional development opportunities, or flexible work arrangements, employee incentives help create a workplace culture where contributions are valued and goals are aligned.

This article explores how strategically incentivizing employees not only enhances individual satisfaction but also drives long-term success for the organization by building loyalty and promoting consistent achievement.

What Are Employee Incentives?

Before we dive into the best practices of employee incentives, let’s clarify what we mean by employee incentives. 

Employee incentives are rewards you offer your employees for their achievements, efforts, and behaviors. They can be monetary or non-monetary, tangible or intangible, individual or team-based, and vary in frequency, size, and type. 

Employee incentives help you motivate your employees to perform better, reach company goals, work harder, and stay longer. Employee incentives can also enhance your employee engagement, satisfaction, and loyalty, and create overall happier employees.

What Is Incentivizing Employees? 

employee incentives definition

Incentivizing employees involves motivating them through various rewards and recognition strategies. Since motivation plays a crucial role in maintaining productivity and engagement, organizations often implement incentive programs to support and encourage their teams. These programs typically outline the specific rewards offered for meaningful contributions, helping to boost morale and job satisfaction.

To design an effective employee incentive program, it’s essential to set clear objectives, establish a realistic budget, and actively involve team members in identifying the types of rewards or workplace motivators that would inspire them the most.

What are Good Incentives for Employees?

So, what are good incentives for employees? The answer depends on the employees themselves and their preferences.

While a bonus is one of the most common incentives companies offer, there are various other effective ways to motivate your staff and make them feel valued and appreciated. These include profit sharing, gift cards, positive reinforcement, paid time off, financial incentives, and employee recognition in verbal and written expressions of appreciation.

Remember that great incentives are forms of appreciation that stimulate positive behaviors, help employees feel valued, and demonstrate company loyalty.

Get access to templates to show appreciation to your team and recognize their contributions.

How To Incentivize Employees: 12 Best Incentives for Employees

You can incentivize your team’s behavior, actions, and overall work in numerous ways. Implementing employee incentive programs requires knowing how your employees want to be recognized for their work. 

Accprding to Deloitte, 54% of the workforce prefer verbal “Thank you”, and 31% a written one for their day-to-day accomplishments. On the other hand, 47% of employees prefer to be recognized with a growth opportunity for a significant accomplishment, while 23% would prefer a salary increase. 

Furthermore, there is a difference across age groups among your employees. Millennials and Gen Z are especially keen to be rewarded with career advancement opportunities. Since not everyone likes the same things, get to know your employees’ preferences, gather feedback directly from them, and match them with your goals to adjust your workplace motivators for the best outcomes. 

Here are some of the best employee incentive ideas. 

1. Cash Vouchers 

Employee bonuses have proven to be a successful incentive. Not surprisingly, 65% of employees prefer bonuses to be based on personal performance. Hard cash and financial rewards are among the most popular incentives for employees; however, it is also becoming the norm.  

Ideally, you want your employee incentives to go above and beyond. Jobholders have many options to choose from these days, so bonuses for hitting performance goals should be a part of your standard compensation package. 

2. Student Loan Repayment Plan 

A student loan repayment plan is an excellent opportunity to attract and retain a younger workforce. 49% of Millennials and Gen Z workers would quit their jobs within 2 years. Therefore, try setting up a student loan repayment plan that will take a significant financial burden off your employees’ backs but also ensure they stay with your company longer.  

3. Stock Options 

Stock options are a great way to offer indirect monetary rewards to your employees. Not only will your employees feel more included in your company’s plans, but they will also work harder for a company they partly own. This is a great employee incentive for smaller and larger businesses alike. 

Many tech giants like Microsoft and Google offer this type of profit-sharing plan as a cost-effective way to motivate their teams and boost morale.

Additionally, offering your employees to buy stocks from your company can serve as a way of protecting against high employee turnover, since this incentive can stimulate employees to work together towards achieving a mutual goal.

4. Paid Family Leave 

Paid family leave is considered the norm in some countries, while in others, it is yet to be recognized as a necessity. In the US, paid maternity leave is offered by 34% of organizations, while paid paternity leave is offered by 30% of organizations. 

Use this as an opportunity to attract a young workforce to your company. Employee incentives that facilitate a good balance between professional and personal life are increasingly popular. Show your employees that you care for their well-being and their families – it is an incentive that monetary incentives can hardly replace. 

Find out what employee perks could be great incentives for employees to work better.

5. Extra Paid Time Off 

Employee burnout is a popular phenomenon that’s affecting millions of people around the globe, making them less energized, less enthusiastic, and less efficient in the workplace. Many employees are unfortunately unaware that irritability and low levels of energy are just symptoms of work exhaustion. 

Therefore, extra paid time off could be a great way to help your employees feel happy and more motivated when they are going through burnout. Encourage employees to take extra time off without feeling guilty or at fault.

Allowing your employees to restore their energy by offering them extra time off is an amazing way of showing care and appreciation for all the hard work they have done. This can also help you increase employee satisfaction and happiness.

6. Paid Vacation 

Along with student loan repayment, paid vacation or travel incentives can be a powerful employee recognition reward for your Millennial and Gen Z workforce. Younger generations love to travel and will be motivated to work for companies that facilitate the travel lifestyle they want. 

Companies such as Netflix, Oracle, and LinkedIn offer unlimited vacation days for their employees and encourage them to take a break whenever they feel a rest is needed.

Nevertheless, if you own a startup or a smaller business that finds this type of motivation a tough pill to swallow, paid vacation is something you can offer to your best employees who have proven their work ethic and loyalty over time.

7. Flexibility 

Flexibility, or the option to work remotely, is becoming a crucial employee incentive. It was introduced as a great way to reduce the commute, improve work-life balance, and have an opportunity to work from an attractive location. 

However, with the COVID-19 outbreak, remote work became a reality for 61% of US employees. This is why flexible work options are now viewed more as a part of the standard employee incentives package in the upcoming years. 

8. Growth Opportunity 

As explained before, the younger workforce highly values professional development opportunities for career advancement. Since Millennials tend to change workplaces more often than other employees, giving them a clear career plan and creating employee development opportunities will result in higher employee retention. 

Furthermore, growth opportunities are amazing for both boosting employee motivation and increasing team expertise. By allowing your employees to sharpen their skills and develop their knowledge in the field they are working in, you can build a strong team of experts who will work towards achieving your goals. 

Additionally, career growth opportunities are imperative if you want your employees to stay driven and motivated, as often, the feeling of being “stuck in one place” can negatively impact their incentive to work.

9. Fitness Incentives 

Gym memberships or group fitness incentives are a great way to recognize your employees. Moreover, this type of employee incentive can improve overall employee well-being and contribute to a positive work culture. 

10. Personalized Gifts 

If you want to show your employees recognition, try finding out their interests and hobbies. Show your employees how well you know them and how ingrained they are in the company culture by giving them tickets to their favorite show, a book they always wanted to read, or a class you think they want to take.  

You will probably need help from your colleagues in choosing such gifts, but you will spark deep emotions that will tie your employees to your company forever. 

11. Events 

Dinner with the CEO, office parties, or group activities are fun employee rewards that you cannot make a mistake with. These events can be held on various occasions, such as employee milestones, but they can also be an inspiring way to recognize your employees’ hard work. 

Incentive events allow you to say thank you to employees who continuously exceed expectations more creatively and engagingly. These happenings can also serve as a way for employees to socialize and get to know each other if you opt for a more casual event. Alternatively, you can arrange for your employees to attend a conference where they can learn more about the latest trends in their industry and invest in their knowledge. 

12. “Thank You” 

A simple “Thank you” never goes out of style. Besides being a courtesy for everyday work your employees perform, “Thank you” notes or emails can make employees feel proud of their accomplishments and motivated for more such achievements. 

It is especially useful to encourage peer-to-peer recognition and a culture of saying “Thank you” among employees, since it is 35.7% more likely to have a positive impact on financial results than manager-only recognition. 

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Why Is It Important To Incentivize Employees? 

The importance of employee recognition has been proven many times. Usually, the HR team that oversees employee recognition programs measures employee performance to justify their benefits to superiors. The HR Business Partners often instigate employee incentive programs that result in desired business outcomes. 

Luckily, there is a staggering amount of data you can find to convince your executives of the benefits of employee recognition. Notably, 70% of organizations with an employee recognition program tie recognition to organizational values, while 59% integrate recognition into their talent strategy. 

Incentives for Employees Boost Employee Engagement 

Disengaged employees cost US businesses $500 billion annually. By increasing employee engagement, you will positively affect other aspects of employee experience, too. 

Employee engagement itself has been a popular topic among HR professionals for decades, and many organizations have proven the benefits of highly engaged workplaces. For example, read how this company has increased its employee engagement by 175% with a Recognition and Rewards Platform. 

Employee Incentives Improve Employee Retention 

how recognition impacts employee retention statistics

In today’s competitive market, companies must be the best employers out there to retain employees. That does not mean only monetary compensation; it means creating a work culture in which your employees will want to stay and flourish. 

According to research, 68% of HR Professionals say that their recognition program positively affects employee retention in their company. Employee rewards can help you save up to 9 monthly salaries that it would take to replace an employee in your company. 

Incentives for Employees Enhance Company Culture 

Are you looking to strengthen relationships between employees and their managers? Employees say that ongoing recognition of their efforts would most improve their relationship with their direct manager.  

If you want to drive any cultural change in your company, you must start motivating people for the behaviors and actions you want to see more of. For example, JTI was able to drive complete cultural transformation by incentivizing its employees with simple non-monetary recognition. Recognize employees for their efforts and encourage a motivated and productive work environment.

Employee Incentives Foster Innovation 

88% of employees who receive strong performance recognition are proactively innovating and are generating approximately 4 ideas in a month to improve their company’s products, services, or systems.  

statistic showing how effective is recognition to inspire motivation in employees

These numbers speak volumes! You probably know how important it is to stay on top of new trends in most industries today. Imagine how fast your company would grow if all the employees were proactively innovative! 

Employee Incentives Contribute to a Great Employee Experience 

Employee experience considers everything an employee encounters in the workplace. The way you recognize your employees’ hard work makes a considerable part of your employees’ experience, making their job satisfaction higher and the possibility of turnover lower. 

Employee Incentives Raise Employee Productivity 

80% of employees would work harder if they felt better appreciated. That’s a powerful statistic, and it should resonate with any organization looking to unlock the full potential of its workforce. It is as simple as that, employees work harder when their efforts are appreciated! 

When Should You Give Out Incentives for Employees? 

The reasons for recognizing your employees should be determined by your leadership. Think of the goals you want your company to achieve, and then deconstruct them. Identify which behavior or actions will lead to greater results.  

You want to give the best team encouragement on the market, thus attracting and retaining high-quality talent in your company. Also, this way your workplace will be filled with happy employees who will diligently work on their tasks.

Here is our list of reasons to incentivize your employees. 

1. Individual Accomplishments 

If your employees achieve their performance goals, you should recognize their accomplishments. For example, your sales rep closing a big deal or your customer rep improving the number of resolved cases are good reasons to reward your employees. 

2. Employee Milestones 

Multiple moments matter during employees’ journey with your company, such as work anniversaries. This way, you are marking your employees’ commitment to your company, and this is an established practice already. Additionally, you can use your employees’ service anniversaries for informal office gatherings. 

3. Innovation 

If you want to motivate your employees to develop ideas to advance your products or services, give employees incentives for out-of-the-box thinking and innovative suggestions. This will inspire a vibrant, entrepreneurial culture that will be hard to ignore! 

4. Leadership 

Good leadership can make or break a team. Therefore, encourage your leaders to be their best by recognizing their positive behavior. 

5. Teamwork 

Did you know 86% of employees think that workplace failures are caused by a lack of collaboration or ineffective communication? Therefore, reward your employees for showing good teamwork skills. Better yet, award the entire team for successfully collaborating on a project. 

6. Referrals 

High-quality hires don’t just happen, they usually come from referrals. Incentivize your employees to give you referrals and thank them for the great candidates they recommended. 

7. Effort 

Continuous effort should be recognized, even if the results are sometimes not instantly visible. The last thing you want is for your employee to give up. Instead, appreciate your employees’ input and motivate them to continue working hard.

Important Facts To Know About Employee Incentives

In this blog, you have learned about the importance of incentivizing and recognizing your employees’ work. Rewarding employees has a direct impact on employee morale, well-being, satisfaction, motivation, and, therefore, business success.

When trying to prove the ROI of your employee rewards programs, the best way to go is to show statistics from existing research. This way, it is much easier to get the executives’ buy-in regarding the importance of employee incentives.

Take a look now at some of the most important facts and statistics about employee rewards and recognition.

Final Thoughts

Incentivizing employees effectively is key to fostering a motivated, high-performing team. Thoughtful employee incentives, whether financial, recognition-based, or tied to career growth, can drive individuals to exceed expectations.

By aligning rewards with company goals, organizations not only boost morale but also encourage accountability and innovation. The right approach to incentivizing employees varies, but consistent communication and personalization are crucial.

When employees feel valued and their efforts are acknowledged, they’re more likely to stay engaged and go the extra mile. Ultimately, well-designed employee incentives create a culture of excellence that benefits both the team and the business as a whole.

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